The TEE Class:
Freshman Orientation
Become familiar with the t-shirt industry and what it takes to run a t-shirt empire.
Did you know the global t-shirt market was valued at over $180 billion in 2020?
The United States is one of the largest consumers of t-shirts, with millions of units sold annually. T-shirts are popular wardrobe staples for people of all ages and genders.
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Here's what you should look forward to:
In this TEE Class you will learn...
Freshman Orientation is a prerequisite to start. It will provide the foundations and overall understanding of your t-shirt journey.
- How to create a compelling concept
- Identifying your target audience
- How to mock-up a t-shirt
- What is the best printing option?
- Creating a marketing strategy
- Packaging your t-shirt
- Retaining customers
Yes, Teach me how to do it!
In Freshman Orientation, we want to give you as much information as possible before you go all in. We don't want anything to be a surprise to as you embark on this TEE journey.
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AT THE END OF THIS COURSE YOU CAN…
- Decide if you are all in to launch your t-shirt company
- Contemplate if you want to start this business alone or find a co-founder
- Establish how you will produce and print your t-shirts
The information in Freshman Orientation will help guide you into starting your t-shirt company.
INTRODUCING
Freshman Orientation
Why launch and not have the full scope of what to expect on your t-shirt journey?
This FREE class will provide you with an overview of t-shirt company trends, popular ways to market, and how to keep your start-up cost low as you launch your t-shirt company. Additionally you’ll learn:
- How creating mock-ups and using AI can help you build your t-shirt company while getting started
- Marketing tactics that can provide higher ROI's
- The importance of building an organic following
This class will give you the roadmap needed to successfully launch your t-shirt company.
What's Included In Freshman Orientation...
MODULE 1
Creating a compelling concept
How do you create a winning concept for your t-shirt company that your audience will gravitate towards?
- Is this concept something you have direct investment and interest in?
- Is your t-shirt company a marketing tool for your main business?
- Is your concept supporting a cause or something of grave importance?
Think about your concept and why people would want to purchase and support your company. Is it of importance to the masses?
MODULE 2
Identifying your target audience
Who are you selling your t-shirt to and why would they buy it?
- Create a persona of people who would be your ideal customers
- How will you find and engage with your target audience?
- Why would they support your t-shirts over your competitor's?
Finding your target audience is key to selling your t-shirts. Once you find them, you will have to nurture them to buy your t-shirts.
MODULE 3
Mocking up a t-shirt
Every idea you have will not be a winning design. Use computer software to mock-up your designs to tease to your audience.
- Reviewing the benefits of mocking up your designs before spending money to get them produced
- Using mock-ups to explore colors and position of design on t-shirt
- Building up anticipation of a new release to your audience
Use mock-ups to weed out designs that your audience may not gravitate towards.
MODULE 4
Printing Options
There's a variety of different ways for you to print your t-shirt.
- Benefits of outsourcing your printing and fulfillment
- Benefits of printing in-house and various ways to print from home
- Exploring dropshipping and its benefits
Exploring different printing methods will give you a variety of options to fulfill orders for your customers.
MODULE 5
Marketing Strategy
The best selling designs still require a marketing strategy. How will you sell your t-shirts?
- Exploring social media and how you can sell your shirts for free on social platforms.
- Which is the best platform for you to find your target audience?
- Can you find your target audience offline? If so, how?
Marketing your t-shirts is essential to your sales. Create a solid marketing plan can help push your t-shirts into the hands of your target audience.
MODULE 6
Packaging
Packaging your t-shirts and presentation to your customers is important.
- How can you package your customers at a sustainable cost?
- What kind of experience do you want your customers to experience when un-packaging?
- How does your packaging refer to the branding of your t-shirt company?
Use unique packaging to tell the story of your brand. Packaging supports your brands identity.
MODULE 7
Customer Retention
How do you increase your return customer rate and continue to have these customers in your pipeline.
- Do you have products that your customers can continue to be repeat buyers.
- How will you provide the best customer service to your customers?
- Building systems to track customers in your database.
Your goal is to have your customers be repeat buyers.
This TEE Class is for you if...
- You are new to the t-shirt industry
- Exploring entrepreneurship
- Have an idea you are ready to explore on a t-shirt
- Looking for a way to create residual income
NICE TO MEET YOU
I'm Kalilah Wright
I am a designer and architect by trade. I launched my t-shirt company MESS in a Bottle 8 years ago with little to no start-up capital. I have since created a multimillion dollar t-shirt brand. I did not have a background in t-shirt design or production and I used my skills as a designer to help catapult my t-shirt company.
I am excited to use the skills I have learned to teach others how to start, stabilize and scale their own t-shirt brands.
"I took Freshman Orientation 3 years ago and launched my t-shirt brand and I am happy I started when I did!"
- Sommar Theodore
"You ever had the passion to do something but need someone to guide you? Kalilah really helped me figure out what I wanted my t-shirt company to be about."
- Tiffany Nicole
"I purchased a heat press machine to launch my t-shirt brand and had no idea where to start! The equipment was sitting in the corner collecting dust. I feel so much better now! After I took Freshman Orientation, I feel more confident and equipped to get things going!"
- Kemar Rodd
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